"Tasmanian Kunzea can be identified as one of nature's most effective multi-use plant oils"
- Hayden Brass, Founder of Zea and Kunzea Pioneer
The Zea Story
At Zea, we’re a family business, born in Tasmania, with a deep respect for nature and the role it plays in everyday health and wellbeing. Our journey began with a single native plant - Tasmanian Kunzea - and a desire to create something natural, effective and genuinely helpful for our own family.
As pioneers in Kunzea-based products, we were proud to develop the first ever Original Kunzea Cream, introducing this remarkable Tasmanian native to people seeking natural support for sore muscles, joint discomfort, skin health and everyday wellness. That original product laid the foundation for everything we do today.
We continue to work closely with organic, wild-crafted and sustainably grown Australian botanicals, blending traditional plant knowledge with modern green science. Every product is thoughtfully developed to be effective, gentle and practical for real life - made to be used, trusted and shared within families.
Integrity guides everything we do. From ethical sourcing and sustainable practices to uncompromising quality standards, we believe how products are made matters just as much as what’s inside them — for our families, our customers and the environment we all depend on.
A Story that Begins in Tasmania
The Zea seed was planted over ten years ago in our homeland Tasmania.
Founder Hayden Brass and his parents Michelle and Simon were travelling throughout Tasmania and Australia to promote and sell their health and wellness products at markets and expos.
During this time, they learnt about a mysterious Australian plant called Kunzea (kun-zee-ya) ambigua. Having not heard of it themselves, they began investigating the benefits of this native botanical and became truly inspired by its impressive therapeutic and aromatic properties.
Hayden saw the potential in this spectacular plant, and so decided to take a family project and turn it into a real business that could help people all over the world.
After several years of testing, promoting and learning about Australian Kunzea Oil, the Brass family eventually developed their own range of ethical Kunzea Products, and thus, a new company called Zea was born!
What followed was Zea Relief (short for Kunzea Relief), a natural personal care range that contains the naturally therapeutic benefits of pure Kunzea Oil. Zea has since extended its range to include three new sub-brands. The first is Zea Essentials, which is a range of 100% pure essential oils and aromatherapy products. The second is Zea Gourmet, which consists of delicious Australian Native Honeys, Bush Foods and Condiments. And most recently is Zea Active, which is for pre & post-workout muscle and body recovery.
And that’s only the beginning!
The Zea seed was planted over ten years ago in our homeland Tasmania.
Founder Hayden Brass and his parents Michelle and Simon were travelling throughout Tasmania and Australia to promote and sell their health and wellness products at markets and expos.
During this time, they learnt about a mysterious Australian plant called Kunzea (kun-zee-ya) ambigua. Having not heard of it themselves, they began investigating the benefits of this native botanical and became truly inspired by its impressive therapeutic and aromatic properties.
Hayden saw the potential in this spectacular plant, and so decided to take a family project and turn it into a real business that could help people all over the world.
After several years of testing, promoting and learning about Australian Kunzea Oil, the Brass family eventually developed their own range of ethical Kunzea Products, and thus, a new company called Zea was born!
What followed was Zea Relief (short for Kunzea Relief), a natural personal care range that contains the naturally therapeutic benefits of pure Kunzea Oil. Zea has since extended its range to include three new sub-brands. The first is Zea Essentials, which is a range of 100% pure essential oils and aromatherapy products. The second is Zea Gourmet, which consists of delicious Australian Native Honeys, Bush Foods and Condiments. And most recently is Zea Active, which is for pre & post-workout muscle and body recovery.
And that’s only the beginning!
The Zea seed was planted over ten years ago in our homeland Tasmania.
Founder Hayden Brass and his parents Michelle and Simon were travelling throughout Tasmania and Australia to promote and sell their health and wellness products at markets and expos.
During this time, they learnt about a mysterious Australian plant called Kunzea (kun-zee-ya) ambigua. Having not heard of it themselves, they began investigating the benefits of this native botanical and became truly inspired by its impressive therapeutic and aromatic properties.
Hayden saw the potential in this spectacular plant, and so decided to take a family project and turn it into a real business that could help people all over the world.
After several years of testing, promoting and learning about Australian Kunzea Oil, the Brass family eventually developed their own range of ethical Kunzea Products, and thus, a new company called Zea was born!
Our Zea Heart - Tasmanian Kunzea Oil
The Heart of Our Brand is Kunzea – Tasmania’s Best-Kept Natural Secret!
We are committed to cultivating the naturally therapeutic properties of this extraordinary Tasmanian native plant, while also protecting the natural ecosystem in which it grows and thrives.
We endeavour to unearth the full medicinal potential of Tasmanian Kunzea oil and use this knowledge to make a positive impact in the lives of people throughout Australia and the world.
READ MOREOur Vision
To improve the quality of life and enrich the wellbeing of 10 million people worldwide.
Our Mission
Our mission is to have a positive impact on our people, our planet, and our environment through natural, Australian made products that are built on exceptional high standards of quality, purity, safety and sustainability.
We believe passionately in the power of Kunzea and other Australian natives to support this mission, now and for future generations.
Our Purpose
Our deepest purpose is to empower people to take the best care of themselves, the people they love and the world around them.
Our Core Values
At the heart of everything we do are our core values. These inspire us to live with intention and connect with the needs of our Zea Family on a daily basis.
1) RESPECT - We respect all people, animals, plants and the planet
2) RE-INVENT - Lead the way, re-invent the way
3) RESULTS - Products with purpose that work, naturally
4) RESOURCEFUL - Higher standards for a healthier planet
5) REAL - Real people having a real positive impact
6) RELIABLE - Helpful, friendly and dependable, always
LEARN MOREGiving Back To Nature
Our eco-focused vision goes far beyond our promise to be clean and cruelty-free. It’s about staying deeply connected to the natural ecosystems that inspire our products, and taking responsibility for protecting them for future generations. From the way we source our ingredients to how we operate as a business, we believe that every decision has an impact.
This commitment is reflected in our journey toward becoming a Certified B Corporation, holding ourselves accountable to high standards of environmental and social responsibility. It’s not about perfection, but about transparency, continuous improvement and doing better wherever we can.
Our Zea Team
What began as a small Australian family business has grown into a close-knit team of 12+ Zea Team members working from around the country, and still growing!
What we do at Zea wouldn’t be possible without the people behind it. From product development and design to customer care and operations, every team member plays a role in bringing thoughtful, nature-led products to life.
United by a shared respect for nature, quality and integrity, our team brings care and intention to everything we do - so the benefits of nature can be felt in real, everyday ways.
Made within Australia
We are committed to using business as a force for good. We hold ourselves to very high standards in terms of choosing ingredients, formulations and practices that support the health of both people and the planet.
VIEW OUR PROMISES TO YOU
100% Customer Satisfaction Guarantee
Natural ingredients, quality products, premium service, every time.
We don’t just want you to be ‘satisfied’ with your purchase. We want you to be truly happy with everything you order from Zea Relief.
That’s why every purchase is backed by our 100% Satisfaction Guarantee. Find out more about this initiative in our Shipping & Returns policy.
EXPLORE OUR PRODUCTS